The Princess name has become synonymous with all that is finest in motor yacht design.

Since 1965, Princess has grown on the foundations of our original core values; dedication to quality, strength and integrity in both design and build store.

Based in some of the world's most modern, vertically integrated boat-building facilities, incorporating over 1,000,000ft2 (94,000m2) of climate controlled factory space, every Princess craft is the result of a rigorous and uncompromising approach to every detail of her design and manufacture.

The combined experience of our highly skilled workforce has created Princess' lasting association with timeless, elegant design and impeccable build quality, blending cutting edge technology with traditional craftsmanship to set new standards in performance, seakeeping, comfort and safety.

The result is the definitive motor yacht experience.

Your yacht is an extension of yourself. A statement of your lifestyle. She needs to deliver unforgettable experiences for you, your family and friends. Every Princess yacht is designed with our forward-thinking mentality and crafted with meticulous attention to detail. So whether you’re dashing across the water or moored in your favourite bay, you will recognise the difference our design and details make, inside and out. Experience the exceptional.

For a hundred and fifty years, beauty has been our benchmark.

Our story began 150 years ago, building boats for those who were drawn from all over Europe to the beauty of Lake Como. The legacy of Giovanni Cranchi – who registered the company in 1870 – has been handed down from generation to generation, and even today, the vision upon which Cranchi Yachts is founded remains the same.

Today, the boats we build are larger, with cutting-edge materials and technologies that represent a point of reference for the sector. But the promise we make to boat owners around the world remains unchanged: to combine pleasure with beauty. Coupling the unique beauty of the sea with the pleasure of owning a yacht that is the purest expression of the best in Italian design. Because beauty is our only basis for comparison. As it has been for 150 years.