Our goal has always been our customers satisfaction and pleasure. Our success would have never been achieved without your trust in Najafi and so I would like to thank you all and wish all of you from the retail buyers to the wholesale purchasers, pharmacies, salons, spas, online and store retailers all the best both in your personal life and professional careers.

HASSAN NAJAFI, CEO

WHO WE ARE
Based in the UAE, Najafi Group Company is a privately held firm committed to the distribution and retail of skincare and beauty products throughout the Middle East and North Africa. What started as a single store in 1997 with current CEO, Hassan Najafi, has now grown into a chain of stores across the UAE. The family firm has expanded through continual investment, now including six wholesale stores in Dubai with sales and marketing teams targeting the international market. Our dedication to mutually beneficial partnerships with international suppliers means we are able to provide a diverse portfolio of products to our customers, encompassing a wide range of brands, including our own Najafi branded goods are the result of extensive industry experience, and are tailored to meet the needs of our long-term customers. In recent years, the UAE’s appetite for luxury goods and refined living has evolved. The cosmetics industry has naturally followed, with a sudden influx of high-end brands into the market. We believe that everyone has the right to beauty and skincare products, and our aim is to provide them at affordable prices, never sacrificing quality. ‘Genuine Care and Quality’ is our motto, and we have pledged to ensure that this is consistently realized throughout our business. Accordingly, we have developed a diverse portfolio over the years from the accessible to the high-end products catering for everyone’s needs.
Our mission has always been constant throughout the years of serving the industry: to cater for all while enduring the highest level of customer satisfaction. We have achieved this by forming partnerships with reputable suppliers and carefully providing diverse range of products from personal to professional items and from accessible to high end

OUR VISION
Our vision is to expand our product categories and services even further to become the ultimate one stop beauty and personal care destination for our customers and expand our physical presence beyond the current geographical boundaries making Najafi Cosmetics within as many customer’s reach as possible