Minus Eighteen

I used to love ice cream when I was younger. I used to believe that it had the power to make anyone happy, even if they were angry.

I started developing the idea for something unique and special ten years ago.

Everyone in the market sells different kinds of ice cream, but I couldn’t find anyone selling frozen ice cream desserts.

In this regard, I began working on my Minus Eighteen concept five years ago, and everything was ready except for the search for a market and a suitable location for the launch of my product.

We chose to launch Minus Eighteen in the United Arab Emirates because it is a cosmopolitan country that welcomes people from all over the world, and they will appreciate our distinctive flavours of Minus Eighteen ice creams.