Back in 2014, the idea of creating Krave started, there were no healthy food restaurants that serve tasty food. It was a struggle to find healthy food that does not lack taste, having no option but to eat from restaurants that have no consideration in using fresh and healthy ingredients in making food or healthy restaurants with bland tasteless food and limited varieties. The development of Krave concept started aiming to solve this problem by combining flavor with healthy food. The task of creating healthy homemade recipes of popular dishes took over 2 years to be completed. The first Krave was opened in a small Dubai neighborhood in 2016. Ever since, Krave became the cities favorite destination for healthy food, and more branches were opened to cater to the increasing demand.