The Greenheart Farm had very humble beginnings. 20 years ago, Greenheart founder Elena Kinane started out on her apartment balcony in Bur Dubai!! Recovering from a chronic illness she was determined to eat only the freshest organic Greens. Coming from an eco-friendly background she grew up surrounded by vegetable patches and fruit trees.

In 2009 Elena took the plunge and set up Nazwa Organic Farm together with a group of friends. Although short lived, its temporary success convinced Elena that growing genuine organic produce on a larger scale in the UAE desert was possible.

More experienced and better equipped, Elena and the team started out again in 2012 and set up Greenheart Organic Farms. Initially, the Greenheart Farm consisted of one old grow house and a few scattered vegetable patches. The produce was delivered weekly to residents of Arabian Ranches. The farm grew slowly and with increased yields more frequent deliveries were introduced. In 2013 the Greenheart Online Store was launched and the Farm Shop opened.

Greenheart focused primarily on selling on its own produce but soon started building relationships with other organic farmers in the region and began to import organic fruit from Lebanon, Sri Lanka and India. In an effort not to become just another organic supermarket, when Greenheart started to import other organic items, focus was on clean organic health foods that were nutritionally valuable.

Since then Greenheart has gradually expanded their main farm, extended their product range, home delivery frequency/radius and supplies a wide range of wholesale clients. In November 2017 Greenheart rebranded and launched their new current website