Welcome to a better delivery service in the UAE. I started el Grocer because I was a frustrated by consumer delivery services. Between the poor delivery times, rude customer service and the poor quality of the products that did get delivered... I knew there has to be another way.
I made el Grocer to be different, to be better, a grocery delivery service that works for the customer, not against him. Our Customer Service personnel are trained to be YOUR advocates when dealing with the store. We sign stores based on your wishes and encourage overlap so you always have a choice, we constantly update our product lists so you don't have to compromise on your grandma's favorite recipes.
Regards, Nader Amiri, CEO el Grocer
Products and Services
Online Grocery Shopping
Gallery
Location
el Grocer DMCC, Cluster I - Dubai - United Arab Emirates
i made an order for our office grocery and i ask for invoice or receipe to send to my email instead they sent me E-bill for what the E -bill i need receipt of my invoce I will never order with them again never. i follow up for 2 days and no one has resolve the issue.
bad customer service at all its so dissapointing,
ADVANTAGES>
DISADVANTAGES
03-07-2025
Rico United Arab Emirates
Unprofessional and slowest company
– deliveries are always always late – customer care is pathetic – they offer discount codes which never ever work – unapologetic, unprofessional
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DISADVANTAGES
Solid
Disappointing
29-12-2024
Ibrahim United Arab Emirates
Water
I have ordered 4 days ago only water, and until now didn’t receive anything, I followed up with customer service and they keep promising that the order will e delivered and they rescheduled many times, it’s very poor customer service and unacceptable. If i can rate you minus ➖, I will.
ADVANTAGES>
DISADVANTAGES
Disappointing
29-09-2024
Ibrahim United Arab Emirates
Water
I have ordered 4 days ago only water, and until now didn’t receive anything, I followed up with customer service and they keep promising that the order will e delivered and they rescheduled many times, it’s very poor customer service and unacceptable. If i can rate you minus ➖, I will.
ADVANTAGES>
DISADVANTAGES
Disappointing
28-09-2024
Lubna United Arab Emirates
Wrong order delivered
I received some wrong items in my order. I immediately contacted the customer support. After 2 hours of chatting with them the issue was still not resolved. Extremely unprofessional & disappointing!
ADVANTAGES>
DISADVANTAGES
Disappointing
06-06-2024
Al Lotter United Arab Emirates
24 Hours Waiting For Food Delivery- no driver assigned
I’m super disappointed and annoyed to say the least. I ordered groceries this morning at 7am, it’s now 11:20pm and still no food, no deliveries, I received a “sorry a driver has not been assigned yet” and a “we’ll refund to eWallet”, basically meaning I’ll have to use the stupid app again to use the money? What a joke!
This is not ok and not what I’d expect from an organization like yours.
We live in an age where there are so many food delivery companies, Smiles wasn’t my only choice, but my first choice. The Smiles Market team should not be working where they are, one big joke!
ADVANTAGES>
DISADVANTAGES
Disappointing
29-05-2024
Muhammad Zayn Subhan Pakistan
Charged me the full amount.
Please avoid using this app and instead use Talabat and Deliveroo. They might offer coupons with 50% discounts (capped at 20), but it’s a scam. I ordered items from a store using the coupon, but on the day of delivery, I was charged the original amount. The customer service is terrible, with no option to talk to someone directly; you’ll have to use a slow and unhelpful live chat.
Don’t get scammed by these small companies that offer fake discounts and then charge you the whole amount, they know you can’t do anything after you received the products and they charged you for it.
Cancelled my order on 28th Apr due to late delivery (estimated time was 7-8pm). 9pm status was still ready for pick up. Customer service was saying already with the driver but tax invoice was still 0 so decided to cancel. Until now amount is not yet refunded in my account. They informed me twice that it will be refunded within 3-5 working days in my bank account. 3rd time they informed that it’s in my wallet, wallent amount is still 0. Never order from them to avoid this experience.
I had two orders where my bank was charged, but the items were not delivered. The amount on the receipt that I received did not coincide with the amount charged from my bank. Online customer support is of no help. I have sent well over 100 messages which they reply to, but do not solve the problem. Will not advise anybody to use this service.
ADVANTAGES>
DISADVANTAGES
Well-located
Criminal
06-05-2024
Irina United Arab Emirates
Never order again!
Order systematically coming late for 2hrs
ADVANTAGES>
DISADVANTAGES
DishonestTerribleUnprofessional
14-03-2024
ANKIT United Arab Emirates
grocery order
I am extremely disappointed with the service I received from this company. I placed an order and paid for expedited shipping yesterday, but most of items were not delivered on time. I contacted customer service multiple times and was given the runaround. They promised to investigate and get back to me, but I never heard anything. It’s been a day since my items were supposed to arrive, and I still have not received them. I will never use this company again and would not recommend them to anyone
iam Past Employ Of This Company & i worked in Alqouz Dark Store… i want To Say ,,, There is One new manager come Satish in Alqouz Dark Store ,,, He is Very Uselss Guy in This Company Because he D,nt know How To Do Team Work … He is Pushing To Driver,s For Over Time Without any pay also Every Day Experienced Drivers Left This Compnay Due To This Guy ,,, Please Take Action About This Guy ,,, He is making Very Disappointed To elgrocer Team
ADVANTAGES>
DISADVANTAGES
10-11-2023
Martin India
Very poor service
No option to schedule delivery slot
Even the delivery time set be app after purchase is grosslly never met.
ADVANTAGES>
DISADVANTAGES
Horrible
27-07-2023
MAK United Arab Emirates
Non-Delivery
I placed an order yesterday at 19.21 hrs and the amt was deducted from my card at 19.54. The Estimated Delivery showed 60 minutes. I did not get any delivery for 3 hrs and when at around 22 hrs when i contacted them, some one said it is delayed as it is peak time and will be delivered soon. Around 22.30, i contacted again and i was told ” We can’t Deliver your order today” and asked me to reschedule for tmrw. They are so unprofessional and i had to cancel the order. But Money not credited to my card till now. Just an alert for those who are planning to order!
“I am extremely disappointed with the service I received from this company. I placed an order and paid for expedited shipping, but my items were not delivered on time. I contacted customer service multiple times and was given the runaround. They promised to investigate and get back to me, but I never heard anything. It’s been a 4 days since my items were supposed to arrive, and I still have not received them. I will never use this company again and would not recommend them to anyone.”
Had been in contact with the support and procurement/listing team for almost 2 years and yet not listed as a supplier. Unsupportive team that takes 10 months to finalise a 1 day job.
ADVANTAGES>
DISADVANTAGES
Unprofessional
30-03-2023
Irene Guillermo United Arab Emirates
VERY POOR STANDARD
Reading the past reviews, I can say that I will not recommend this delivery service again! My experience was they hold the amount of my purchase and the other went through. So I was technically charged twice. Customer service was inefficient because it is just an App chat! They wanted me to share to them my bank statement which is a private document! I already informed them the bank references and it should be El Grocer to respond to the bank. On the other side of this site, reading the message of the CEO, sad to say there are other far much better grocery delivery App than this one. I will also write in Smile as this will affect their performance.
The have taken money out my ewallet, I’ve had to pay online and cash when delivery came, no refunds for items out of stock from store. Waste of time talking to customer service they do nothing
As you can see in the uploaded screenshot.. they have zero information to give and they are so unprofessional, they keep advertising their ridiculous app just to take your money but with costumer service they are very bad.. I’ll never order from them again for sure
I ordered items and next day not delivered and 3rd day told order cancelled witout any communication . In the order status saying delivered what the hell Complaint number : 337141 Worst customer care support team & was very rude behaviour like its not our mistake
ADVANTAGES>
DISADVANTAGES
Unique
Unreliable
07-12-2022
Ilham United Arab Emirates
Best service
They are providing good online delivery services
ADVANTAGES>
DISADVANTAGES
Convenient
15-10-2022
Fatima | Verified United Arab Emirates
Fantastic
This internet store offers absolutely amazing customer service. I’ve tried it once and was incredibly happy with the results.
ADVANTAGES>
DISADVANTAGES
HonestKnowledgeable
26-06-2022
Soumyasabith India
Very very poor service
Really not recommended,better get a taxi and go shop and buy items, if wish to eat on time.
The delivery service provided by this company is very fast. Also, the customer service is very professional and friendly!
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DISADVANTAGES
FastProfessionalClient-oriented
27-03-2022
Monroa | Verified United Arab Emirates
Perfect!
The service provided by this online store is extremely perfect. I’ve tried it once and I was so satisfied with my experience.
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DISADVANTAGES
PerfectSatisfying
21-03-2022
Faith | Verified United Arab Emirates
Satisfying
Two days ago I order groceries online from here the delivery was fast and the prices were also convenient, it was a satisfying experience.
ADVANTAGES>
DISADVANTAGES
ConvenientFast
18-03-2022
Ad
Reviews
Nura United Arab Emirates
bad poor customer service
i made an order for our office grocery and i ask for invoice or receipe to send to my email instead they sent me E-bill for what the E -bill i need receipt of my invoce I will never order with them again never. i follow up for 2 days and no one has resolve the issue.
bad customer service at all its so dissapointing,
ADVANTAGES>
DISADVANTAGES
03-07-2025
Rico United Arab Emirates
Unprofessional and slowest company
– deliveries are always always late – customer care is pathetic – they offer discount codes which never ever work – unapologetic, unprofessional
ADVANTAGES>
DISADVANTAGES
Solid
Disappointing
29-12-2024
Ibrahim United Arab Emirates
Water
I have ordered 4 days ago only water, and until now didn’t receive anything, I followed up with customer service and they keep promising that the order will e delivered and they rescheduled many times, it’s very poor customer service and unacceptable. If i can rate you minus ➖, I will.
ADVANTAGES>
DISADVANTAGES
Disappointing
29-09-2024
Ibrahim United Arab Emirates
Water
I have ordered 4 days ago only water, and until now didn’t receive anything, I followed up with customer service and they keep promising that the order will e delivered and they rescheduled many times, it’s very poor customer service and unacceptable. If i can rate you minus ➖, I will.
ADVANTAGES>
DISADVANTAGES
Disappointing
28-09-2024
Lubna United Arab Emirates
Wrong order delivered
I received some wrong items in my order. I immediately contacted the customer support. After 2 hours of chatting with them the issue was still not resolved. Extremely unprofessional & disappointing!
ADVANTAGES>
DISADVANTAGES
Disappointing
06-06-2024
Al Lotter United Arab Emirates
24 Hours Waiting For Food Delivery- no driver assigned
I’m super disappointed and annoyed to say the least. I ordered groceries this morning at 7am, it’s now 11:20pm and still no food, no deliveries, I received a “sorry a driver has not been assigned yet” and a “we’ll refund to eWallet”, basically meaning I’ll have to use the stupid app again to use the money? What a joke!
This is not ok and not what I’d expect from an organization like yours.
We live in an age where there are so many food delivery companies, Smiles wasn’t my only choice, but my first choice. The Smiles Market team should not be working where they are, one big joke!
ADVANTAGES>
DISADVANTAGES
Disappointing
29-05-2024
Muhammad Zayn Subhan Pakistan
Charged me the full amount.
Please avoid using this app and instead use Talabat and Deliveroo. They might offer coupons with 50% discounts (capped at 20), but it’s a scam. I ordered items from a store using the coupon, but on the day of delivery, I was charged the original amount. The customer service is terrible, with no option to talk to someone directly; you’ll have to use a slow and unhelpful live chat.
Don’t get scammed by these small companies that offer fake discounts and then charge you the whole amount, they know you can’t do anything after you received the products and they charged you for it.
Cancelled my order on 28th Apr due to late delivery (estimated time was 7-8pm). 9pm status was still ready for pick up. Customer service was saying already with the driver but tax invoice was still 0 so decided to cancel. Until now amount is not yet refunded in my account. They informed me twice that it will be refunded within 3-5 working days in my bank account. 3rd time they informed that it’s in my wallet, wallent amount is still 0. Never order from them to avoid this experience.
I had two orders where my bank was charged, but the items were not delivered. The amount on the receipt that I received did not coincide with the amount charged from my bank. Online customer support is of no help. I have sent well over 100 messages which they reply to, but do not solve the problem. Will not advise anybody to use this service.
ADVANTAGES>
DISADVANTAGES
Well-located
Criminal
06-05-2024
Irina United Arab Emirates
Never order again!
Order systematically coming late for 2hrs
ADVANTAGES>
DISADVANTAGES
DishonestTerribleUnprofessional
14-03-2024
ANKIT United Arab Emirates
grocery order
I am extremely disappointed with the service I received from this company. I placed an order and paid for expedited shipping yesterday, but most of items were not delivered on time. I contacted customer service multiple times and was given the runaround. They promised to investigate and get back to me, but I never heard anything. It’s been a day since my items were supposed to arrive, and I still have not received them. I will never use this company again and would not recommend them to anyone
iam Past Employ Of This Company & i worked in Alqouz Dark Store… i want To Say ,,, There is One new manager come Satish in Alqouz Dark Store ,,, He is Very Uselss Guy in This Company Because he D,nt know How To Do Team Work … He is Pushing To Driver,s For Over Time Without any pay also Every Day Experienced Drivers Left This Compnay Due To This Guy ,,, Please Take Action About This Guy ,,, He is making Very Disappointed To elgrocer Team
ADVANTAGES>
DISADVANTAGES
10-11-2023
Martin India
Very poor service
No option to schedule delivery slot
Even the delivery time set be app after purchase is grosslly never met.
ADVANTAGES>
DISADVANTAGES
Horrible
27-07-2023
MAK United Arab Emirates
Non-Delivery
I placed an order yesterday at 19.21 hrs and the amt was deducted from my card at 19.54. The Estimated Delivery showed 60 minutes. I did not get any delivery for 3 hrs and when at around 22 hrs when i contacted them, some one said it is delayed as it is peak time and will be delivered soon. Around 22.30, i contacted again and i was told ” We can’t Deliver your order today” and asked me to reschedule for tmrw. They are so unprofessional and i had to cancel the order. But Money not credited to my card till now. Just an alert for those who are planning to order!
“I am extremely disappointed with the service I received from this company. I placed an order and paid for expedited shipping, but my items were not delivered on time. I contacted customer service multiple times and was given the runaround. They promised to investigate and get back to me, but I never heard anything. It’s been a 4 days since my items were supposed to arrive, and I still have not received them. I will never use this company again and would not recommend them to anyone.”
Had been in contact with the support and procurement/listing team for almost 2 years and yet not listed as a supplier. Unsupportive team that takes 10 months to finalise a 1 day job.
ADVANTAGES>
DISADVANTAGES
Unprofessional
30-03-2023
Irene Guillermo United Arab Emirates
VERY POOR STANDARD
Reading the past reviews, I can say that I will not recommend this delivery service again! My experience was they hold the amount of my purchase and the other went through. So I was technically charged twice. Customer service was inefficient because it is just an App chat! They wanted me to share to them my bank statement which is a private document! I already informed them the bank references and it should be El Grocer to respond to the bank. On the other side of this site, reading the message of the CEO, sad to say there are other far much better grocery delivery App than this one. I will also write in Smile as this will affect their performance.
The have taken money out my ewallet, I’ve had to pay online and cash when delivery came, no refunds for items out of stock from store. Waste of time talking to customer service they do nothing
As you can see in the uploaded screenshot.. they have zero information to give and they are so unprofessional, they keep advertising their ridiculous app just to take your money but with costumer service they are very bad.. I’ll never order from them again for sure
I ordered items and next day not delivered and 3rd day told order cancelled witout any communication . In the order status saying delivered what the hell Complaint number : 337141 Worst customer care support team & was very rude behaviour like its not our mistake
ADVANTAGES>
DISADVANTAGES
Unique
Unreliable
07-12-2022
Ilham United Arab Emirates
Best service
They are providing good online delivery services
ADVANTAGES>
DISADVANTAGES
Convenient
15-10-2022
Fatima | Verified United Arab Emirates
Fantastic
This internet store offers absolutely amazing customer service. I’ve tried it once and was incredibly happy with the results.
ADVANTAGES>
DISADVANTAGES
HonestKnowledgeable
26-06-2022
Soumyasabith India
Very very poor service
Really not recommended,better get a taxi and go shop and buy items, if wish to eat on time.