The official BMW Group importer for Dubai, Sharjah and the Northern Emirates. For over 40 years, AGMC has delivered premium automotive products and services to its customers as the exclusive importer for BMW Group cars and Motorrad in Dubai, Sharjah and the Northern Emirates.
Established in 1976, AGMC has now become one of the most important markets for BMW Group Middle East. In 2016, AGMC were recognised as the highest selling dealership globally for Rolls-Royce.
AGMC is passionately committed to the communities it serves, implementing a series of marketing activities and sponsorships that demonstrate its belief in the value and potential of the region. AGMC also takes corporate social responsibility very seriously and has a long-standing relationship with Dubai Police, in conjunction with the innovative BMW Connected Drive features, aimed at improving the level of safety on Dubai roads.
Currently, AGMC has 24 sales and service facilities across Dubai, Sharjah and the Northern Emirates. These include four BMW showrooms, four MINI Showrooms, one Rolls-Royce showroom, three Certified Pre-Owned car showrooms under the BMW Premium Selection Programme, one BMW Motorrad showroom and The Rolls-Royce Boutique in City Walk. Service facilities include two body shops, six workshops and two car storage facilities and the only Rolls-Royce dedicated state-of-the-art aftersales facility.
Address: Turin Boulevard Road Motor City Dubai United Arab Emirates
Industrial Area No. 12 Sharjah United Arab Emirates
Sheikh Mohammed Bin Salem Al Qassimi Road Ras Al Khaimah United Arab Emirates
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Latest Reviews
Kalyan Bhattacharya United Arab Emirates
BMW X5 review
It was a pleasant experience at AGMC Sharjah for my BMW X5 buy. Mazen and Mohammed – both were prompt, helpful and efficient. Clean, spacious environment with large display of cars helps you select your model/colour. ovetall, very good
ADVANTAGES
DISADVANTAGES
CompetentEfficientDecent
07-07-2025
Garima Parmar United Arab Emirates
Price Gouging for a Single Tire Replacement – BMW AGMC Let Me Down
I had my Mini Cooper F56 3D Hatch Cooper S Impress towed to BMW AGMC Sheikh Zayed Dubai after a tire burst, trusting that a branded service center would offer a genuine, efficient, and transparent solution. Unfortunately, that trust was seriously misplaced.
For a single tire replacement, I was charged a staggering AED 1,600. Desperate and caught in the moment, I agreed to the charge, assuming it reflected quality and brand assurance. But just days later, I replaced another tire—same brand, size, and specs—at a well-reputed external shop for only AED 570.
I genuinely feel misled and overcharged. It’s extremely disappointing that a premium brand service center would exploit urgent situations with such inflated pricing. If customers can’t rely on authorized service centers for fairness, where does that leave us?
AGMC, you seriously need to reevaluate your pricing transparency and customer trust practices.
ADVANTAGES
DISADVANTAGES
Expensive
19-05-2025
yasen United Arab Emirates
worst service experience
As we have many BMW cars in the house, we used to get a good service throughout the years. However, with our BMW X5 I had a very bad experience in service. it’s under warranty and service contract but there was an issue in the car that the engine stops and sometimes in traffic, takes time to start again!!! which is something serious!!! nothing shows on the screen and every AGMC branch says something different. the advisers don’t answer the phone say they are busy!!!!!!! they promised only to check the car, then they said we can’t we have to change battery first … others said no need the battery is ok …!!!!!!!! communication zero professionalism zero … terrible experience .. very disappointed with how a good popular brand turn to be that poor dealing with clients this way …
ADVANTAGES
DISADVANTAGES
15-10-2024
Yasen Spain
worst service experience
As we have many BMW cars in the house, we used to get a good service throughout the years. However, with our BMW X5 I had a very bad experience in service. it’s under warranty and service contract but there was an issue in the car that the engine stops and sometimes in traffic, takes time to start again!!! which is something serious!!! nothing shows on the screen and every AGMC branch says something different. the advisers don’t answer the phone say they are busy!!!!!!! they promised only to check the car, then they said we can’t we have to change battery first … others said no need the battery is ok …!!!!!!!! communication zero professionalism zero … terrible experience .. very disappointed with how a good popular brand turn to be that poor dealing with clients this way …
ADVANTAGES
DISADVANTAGES
15-10-2024
hani rachid United Arab Emirates
Customer experience
The worst customer service. I serviced my car 4th of April at the agmc motor city once I picked it up I realized they did reset the the service on the service history on the car computer I called my service advisor and after many attempts to reach him for a month was informed to bring the car back to rest it which I did after waiting bit more than a hour and was already late to work since I was informed will take max of 30 min I took the car to realize nothing was done and still as I left it I called my service advisor and shared the photo with him he commented “weird let me check with them what they did and call u back “ never did I called him and msg him on WhatsApp more than 15 times over the 2 month and in very few time he only answered on his phone office to tell me sorry I’m busy at the moment and assure me he will call me soon and again he never did I called agmc to complain told them my issue and again the only thing they apologized and took the details and informed me they will call me back and again no one did I’ve been trying to sort a service issue that was done at the agency for almost 3 months yet no one showed any care
ADVANTAGES
DISADVANTAGES
UnprofessionalUnreliableUntrustworthy
28-06-2024
Sunil Kumar United Arab Emirates
Worst experience leasing a car from BMaw
Worst experience leasing a car with BMW. X7 car is worst quality, lots of issues within 2nd year and then BMW. Service is worst, they don’t give time to fix. AC is not working and they don’t have appointment to fix it. Please don’t buy BMW in Dubai, it’s not made for Dubai weather
ADVANTAGES
DISADVANTAGES
DisappointingHorribleTerrible
28-06-2024
Abhishek United Arab Emirates
Poor Service & Long wait times
Time and Again BMW has shown unacceptable and Subpar Service Quality.
Utterly disappointed with my experience as a BMW owner since last 5 years.
You seem to be selling more cars than you can provide service for. Every time I need a service appointment, I am told the next available slot is 15 to 30 days away. This is an unacceptable wait time, especially for a brand that markets itself as a premium choice.
Even for routine maintenance like fixing the air conditioning, the minimum service time quoted is 11 days. This is simply outrageous and shows a complete disregard for customer convenience and satisfaction.
You don’t shy away from selling old parts. The parts used in new cars are often halfway through their lifespan. I purchased my car in October 2019, only to discover that the tires were manufactured in November 2017. In the UAE, tires have a mandated expiry life of 5 years, yet BMW is selling cars with nearly expired parts. This is not just deceitful but also dangerous.
Exorbitant Pricing for Basic Parts and Service: The cost of basic parts like batteries and tires is at least double the market price, and then BMW adds exorbitant service charges on top.
Come on BMW if you are willing to charge higher then at least be proactive in providing a better service experience.
ADVANTAGES
DISADVANTAGES
13-06-2024
Adnan Canada
Warranty and Maintenance extension
In October 2023 I paid to renew the Warranty and Maintenance contract on my BMW. The start date for this extension is around May 2024. Unfortunately, my car got flooded in November 2023 and was declared a total loss. BMW refused to refund the money (as per the terms – I get it) and added that it cannot be transferred to another vehicle, so I basically handed them close to AED 10K for NO REASON.
Please be aware when making this purchase in advance. I WILL NEVER BUY ANOTHER BMW because of this. This is really poor service in my opinion and totally destroyed my perception of the brand. I will continue to warn as many people as I can so that they can avoid losing out as well.
ADVANTAGES
DISADVANTAGES
DisappointingNot Client-oriented
11-01-2024
Haytham Daoud United Arab Emirates
Worst Experience with AGMC Service Center Deira
I am writing to express my profound dissatisfaction with my recent experience at your service center. I was recently informed that my car required brake pad replacement due to wear and tear along with discs, front & rear. Consequently, I entrusted my vehicle to your care on September 20th, paid 7k for a new brake pad & disc, and retrieved my car on September 24th. However, on September 25th, I received a concerning message on the car display notification “Drive train issue and car needs to be taken to the BMW service center.” This message surprised me greatly, as it appeared just 24 hours after the brake pad replacement, during which I was assured that no further repairs were necessary, and the car was in good condition. I promptly contacted your AGMC BMW Deira Dubai service center to inquire about this unexpected message. The service agent informed me that the issue was related to a turbo problem, which would cost me 14k to repair. I was taken aback by The occurrence of a turbo failure right after bringing it home 24 hours later, which seemed highly coincidental within 24 hours of me picking up the car from the service center.
Avoid iX40 BMW ❌❌❌❌❌ 1- Has many electric faults 2- No spare parts or diagnostic available in Dubai 3- Extremely poor after sale service from AGMC branch at Dubai, Sheikh Zayer road. No exchange or refund policy if your product has a 100% manufacture fault.
My car is only two months old, been at their service and body workshop for the last month. Nobody knows what’s happening!!
If you think EV, go for Audi or Mercedes or Porsche. You can also get a very cheap VW from duty free.
I had a lot of fun with them. I found their used automobile selection to be useful, and their rates to be fair; I am satisfied.
ADVANTAGES
DISADVANTAGES
CredibleAffordable
30-05-2022
Sayeera | Verified Hungary
Good
I had a fantastic time with them. I found their used car offer to be convenient, and their prices to be all reasonable; I am pleased.
ADVANTAGES
DISADVANTAGES
AmazingFast
30-04-2022
Asma United Arab Emirates
BMW Service Centre Deira
So I have been to this service center first time because there was not alots was available at sheikh zayed road bmw my car was booked with service advisor some ali he mentioned to me while he came to receive me he let me sit on empty desk and i asked him is this your office he mentioned no but i saw him sitting on different desk and he change the topic after explaining jobs to be done on my vehicle i asked his business card he mentioned i don’t have and you can WhatsApp me on his number it was very awkward that bmw service advisor doesn’t have business cards and then he took my signature on the vehicle data documents and he left than while i was leaving i passed by from other service advisors desk all of them was having business cards displayed on their desk. So that means my service advisor lied to me or what should i think?
I had a great experience with them I found their used car offer was convenient and prices were all reasonable, I am satisfied.
ADVANTAGES
DISADVANTAGES
ConvenientSatisfying
09-02-2022
Maitreya | Verified United Arab Emirates
Marvelous!
I was able to buy a used car with the help of this company. The price of the car was affordable and I was so satisfied with my experience.
ADVANTAGES
DISADVANTAGES
SatisfyingAffordable
30-12-2021
Darius | Verified United Arab Emirates
Perfect offers
BMW is offering perfect offers on the used cars they’re providing. I took one of them and I’m totally satisfied with my experience as the price was reasonable. Totally recommended!
ADVANTAGES
DISADVANTAGES
PerfectAffordable
06-05-2021
Grey | Verified United Arab Emirates
Hassle free
I have visited them, as they have offers on used cars, I went there to see the collection, it was all good options and are in good condition, and their prices are pretty good because of the offer, to buy from them is convenient and hassle-free.
ADVANTAGES
DISADVANTAGES
ConvenientInexpensive
27-04-2021
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Reviews
Kalyan Bhattacharya United Arab Emirates
BMW X5 review
It was a pleasant experience at AGMC Sharjah for my BMW X5 buy. Mazen and Mohammed – both were prompt, helpful and efficient. Clean, spacious environment with large display of cars helps you select your model/colour. ovetall, very good
ADVANTAGES
DISADVANTAGES
CompetentEfficientDecent
07-07-2025
Garima Parmar United Arab Emirates
Price Gouging for a Single Tire Replacement – BMW AGMC Let Me Down
I had my Mini Cooper F56 3D Hatch Cooper S Impress towed to BMW AGMC Sheikh Zayed Dubai after a tire burst, trusting that a branded service center would offer a genuine, efficient, and transparent solution. Unfortunately, that trust was seriously misplaced.
For a single tire replacement, I was charged a staggering AED 1,600. Desperate and caught in the moment, I agreed to the charge, assuming it reflected quality and brand assurance. But just days later, I replaced another tire—same brand, size, and specs—at a well-reputed external shop for only AED 570.
I genuinely feel misled and overcharged. It’s extremely disappointing that a premium brand service center would exploit urgent situations with such inflated pricing. If customers can’t rely on authorized service centers for fairness, where does that leave us?
AGMC, you seriously need to reevaluate your pricing transparency and customer trust practices.
ADVANTAGES
DISADVANTAGES
Expensive
19-05-2025
yasen United Arab Emirates
worst service experience
As we have many BMW cars in the house, we used to get a good service throughout the years. However, with our BMW X5 I had a very bad experience in service. it’s under warranty and service contract but there was an issue in the car that the engine stops and sometimes in traffic, takes time to start again!!! which is something serious!!! nothing shows on the screen and every AGMC branch says something different. the advisers don’t answer the phone say they are busy!!!!!!! they promised only to check the car, then they said we can’t we have to change battery first … others said no need the battery is ok …!!!!!!!! communication zero professionalism zero … terrible experience .. very disappointed with how a good popular brand turn to be that poor dealing with clients this way …
ADVANTAGES
DISADVANTAGES
15-10-2024
Yasen Spain
worst service experience
As we have many BMW cars in the house, we used to get a good service throughout the years. However, with our BMW X5 I had a very bad experience in service. it’s under warranty and service contract but there was an issue in the car that the engine stops and sometimes in traffic, takes time to start again!!! which is something serious!!! nothing shows on the screen and every AGMC branch says something different. the advisers don’t answer the phone say they are busy!!!!!!! they promised only to check the car, then they said we can’t we have to change battery first … others said no need the battery is ok …!!!!!!!! communication zero professionalism zero … terrible experience .. very disappointed with how a good popular brand turn to be that poor dealing with clients this way …
ADVANTAGES
DISADVANTAGES
15-10-2024
hani rachid United Arab Emirates
Customer experience
The worst customer service. I serviced my car 4th of April at the agmc motor city once I picked it up I realized they did reset the the service on the service history on the car computer I called my service advisor and after many attempts to reach him for a month was informed to bring the car back to rest it which I did after waiting bit more than a hour and was already late to work since I was informed will take max of 30 min I took the car to realize nothing was done and still as I left it I called my service advisor and shared the photo with him he commented “weird let me check with them what they did and call u back “ never did I called him and msg him on WhatsApp more than 15 times over the 2 month and in very few time he only answered on his phone office to tell me sorry I’m busy at the moment and assure me he will call me soon and again he never did I called agmc to complain told them my issue and again the only thing they apologized and took the details and informed me they will call me back and again no one did I’ve been trying to sort a service issue that was done at the agency for almost 3 months yet no one showed any care
ADVANTAGES
DISADVANTAGES
UnprofessionalUnreliableUntrustworthy
28-06-2024
Sunil Kumar United Arab Emirates
Worst experience leasing a car from BMaw
Worst experience leasing a car with BMW. X7 car is worst quality, lots of issues within 2nd year and then BMW. Service is worst, they don’t give time to fix. AC is not working and they don’t have appointment to fix it. Please don’t buy BMW in Dubai, it’s not made for Dubai weather
ADVANTAGES
DISADVANTAGES
DisappointingHorribleTerrible
28-06-2024
Abhishek United Arab Emirates
Poor Service & Long wait times
Time and Again BMW has shown unacceptable and Subpar Service Quality.
Utterly disappointed with my experience as a BMW owner since last 5 years.
You seem to be selling more cars than you can provide service for. Every time I need a service appointment, I am told the next available slot is 15 to 30 days away. This is an unacceptable wait time, especially for a brand that markets itself as a premium choice.
Even for routine maintenance like fixing the air conditioning, the minimum service time quoted is 11 days. This is simply outrageous and shows a complete disregard for customer convenience and satisfaction.
You don’t shy away from selling old parts. The parts used in new cars are often halfway through their lifespan. I purchased my car in October 2019, only to discover that the tires were manufactured in November 2017. In the UAE, tires have a mandated expiry life of 5 years, yet BMW is selling cars with nearly expired parts. This is not just deceitful but also dangerous.
Exorbitant Pricing for Basic Parts and Service: The cost of basic parts like batteries and tires is at least double the market price, and then BMW adds exorbitant service charges on top.
Come on BMW if you are willing to charge higher then at least be proactive in providing a better service experience.
ADVANTAGES
DISADVANTAGES
13-06-2024
Adnan Canada
Warranty and Maintenance extension
In October 2023 I paid to renew the Warranty and Maintenance contract on my BMW. The start date for this extension is around May 2024. Unfortunately, my car got flooded in November 2023 and was declared a total loss. BMW refused to refund the money (as per the terms – I get it) and added that it cannot be transferred to another vehicle, so I basically handed them close to AED 10K for NO REASON.
Please be aware when making this purchase in advance. I WILL NEVER BUY ANOTHER BMW because of this. This is really poor service in my opinion and totally destroyed my perception of the brand. I will continue to warn as many people as I can so that they can avoid losing out as well.
ADVANTAGES
DISADVANTAGES
DisappointingNot Client-oriented
11-01-2024
Haytham Daoud United Arab Emirates
Worst Experience with AGMC Service Center Deira
I am writing to express my profound dissatisfaction with my recent experience at your service center. I was recently informed that my car required brake pad replacement due to wear and tear along with discs, front & rear. Consequently, I entrusted my vehicle to your care on September 20th, paid 7k for a new brake pad & disc, and retrieved my car on September 24th. However, on September 25th, I received a concerning message on the car display notification “Drive train issue and car needs to be taken to the BMW service center.” This message surprised me greatly, as it appeared just 24 hours after the brake pad replacement, during which I was assured that no further repairs were necessary, and the car was in good condition. I promptly contacted your AGMC BMW Deira Dubai service center to inquire about this unexpected message. The service agent informed me that the issue was related to a turbo problem, which would cost me 14k to repair. I was taken aback by The occurrence of a turbo failure right after bringing it home 24 hours later, which seemed highly coincidental within 24 hours of me picking up the car from the service center.
Avoid iX40 BMW ❌❌❌❌❌ 1- Has many electric faults 2- No spare parts or diagnostic available in Dubai 3- Extremely poor after sale service from AGMC branch at Dubai, Sheikh Zayer road. No exchange or refund policy if your product has a 100% manufacture fault.
My car is only two months old, been at their service and body workshop for the last month. Nobody knows what’s happening!!
If you think EV, go for Audi or Mercedes or Porsche. You can also get a very cheap VW from duty free.
I had a lot of fun with them. I found their used automobile selection to be useful, and their rates to be fair; I am satisfied.
ADVANTAGES
DISADVANTAGES
CredibleAffordable
30-05-2022
Sayeera | Verified Hungary
Good
I had a fantastic time with them. I found their used car offer to be convenient, and their prices to be all reasonable; I am pleased.
ADVANTAGES
DISADVANTAGES
AmazingFast
30-04-2022
Asma United Arab Emirates
BMW Service Centre Deira
So I have been to this service center first time because there was not alots was available at sheikh zayed road bmw my car was booked with service advisor some ali he mentioned to me while he came to receive me he let me sit on empty desk and i asked him is this your office he mentioned no but i saw him sitting on different desk and he change the topic after explaining jobs to be done on my vehicle i asked his business card he mentioned i don’t have and you can WhatsApp me on his number it was very awkward that bmw service advisor doesn’t have business cards and then he took my signature on the vehicle data documents and he left than while i was leaving i passed by from other service advisors desk all of them was having business cards displayed on their desk. So that means my service advisor lied to me or what should i think?
I had a great experience with them I found their used car offer was convenient and prices were all reasonable, I am satisfied.
ADVANTAGES
DISADVANTAGES
ConvenientSatisfying
09-02-2022
Maitreya | Verified United Arab Emirates
Marvelous!
I was able to buy a used car with the help of this company. The price of the car was affordable and I was so satisfied with my experience.
ADVANTAGES
DISADVANTAGES
SatisfyingAffordable
30-12-2021
Darius | Verified United Arab Emirates
Perfect offers
BMW is offering perfect offers on the used cars they’re providing. I took one of them and I’m totally satisfied with my experience as the price was reasonable. Totally recommended!
ADVANTAGES
DISADVANTAGES
PerfectAffordable
06-05-2021
Grey | Verified United Arab Emirates
Hassle free
I have visited them, as they have offers on used cars, I went there to see the collection, it was all good options and are in good condition, and their prices are pretty good because of the offer, to buy from them is convenient and hassle-free.
ADVANTAGES
DISADVANTAGES
ConvenientInexpensive
27-04-2021
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