1762 was established in 2010 by a passionate group of foodies in Dubai who wanted to cater great gourmet dishes to fellow food lovers across the UAE. Through dedication and patience, they have grown their passion into the 1762 brand. The brand focusses on three business segments: Delis, Catering & Events. The 1762 brand is built on strong, honest principles that always stay true to our main message – share great food with great people.

1762’s journey was ultimately made possible by one man. John Montague, the Fourth Earl of Sandwich, changed the course of history.

During one of his marathon card games, he called out for rare roast beef to be placed between two slices of bread and served to him. Whether this was to avoid getting up for a meal, prevent his cards from getting greasy or just a crafty way to hide an ace or two, no one knows for sure. What we do know, is that this handy snack went down so well, his peers were soon ordering the same as Sandwich himself.

It was in the year 1762 that the term ‘sandwich’ was first coined in print. The dawn of a new era in the culinary sphere had officially begun. John Montague’s sense of innovation inspired our brand name and, like him, we aim to continue sharing new and exciting food philosophies with the world.